Ultra Light Startups: Start A Business On A Shoestring BudgetUltra Light Startups are the new way to own a business. Have you always dreamed of owning a business? Being your own boss? Dreamed of controlling your own destiny? Would you like to work from home? Small business is the womb of the economy where most jobs are created. And home-based businesses throw off huge tax advantages that a wage-earner will never enjoy. The tax code favors business, so why not create your own business? A home-based business is the perfect solution for many families. Dads who work at home don't miss out on their children's growing years. Many women with children would like to be a "work at home mom," or WAHM. Being a WAHM gives families many benefits. When you work at home, you'll likely save big money on daycare costs. The kids will likely get sick less, since they aren't trading sneezes with other sick kids at a daycare center. Millions of people have the strong desire of entrepreneurship. And in this economy, millions of men and women are out of a job, and cannot find another job. Starting a business may just be the only solution for an income stream. But starting a business usually requires startup capital, and many people don't have big savings accounts, liquid assets, access to loans or venture capital. Today's banks just aren't making risky loans, even with lots of collateral. And venture capital lenders...sometimes known as "angel investors"...look for proven teams with new ideas. So if you're young and hungry and willing to work on a shoestring while you build your new business, forget venture capital investors. They probably won't talk to you and you don't need them. Most businesses require startup money for things like inventory, licenses, insurance, office equipment, leases, utility deposits, display cases, advertising and such. And don't forget franchise fees if you are considering a franchise...which can run into the hundreds of thousands...plus a cut of your income. So, does your lack of upfront capital disqualify you from owning a business? Not any more! Ultra Light Startups (also known as "lean startups") are new ways to start a business with a small up-front capital requirement, direct-to-customer sales and recurring revenues. Ultra light startups seek to attain profitability without external funding by "bootstrapping." The term "bootstrapping" comes from the German legend of Baron Münchhausen pulling himself out of the sea by pulling on his own bootstraps. You can be a success in business by funding your own new business out of your present cash flow. But in order to be a bootstrapper in Ultra Light Startups, you have to find the right business opportunity. QUESTION: How do you find "the right business opportunity" in Ultra Light Startups? ANSWER: Learn how to evaluate a business opportunity correctly. I'm going to give you FOUR criteria for evaluating a business for Ultra Light Startups. 1. Have a huge and expanding market. Real estate is huge...but not expanding. If you were the largest vinyl record company in the world...would it matter? The vinyl record industry shrank from $7 Billion to ZERO in just 7 years. 2. Have a unique and consumable product or service. Don't choose a product that can be bought everywhere. Choose a product that your customer can't buy everywhere, but has to come to you. With non-consumable products or services, you're unemployed until your next sale. You want a consumable product so there are repeat sales. Find a product that people use every day, unlike caskets...which only get purchased once in a lifetime. Don't choose a product or service because you love it, or because it's your favorite hobby. It's got to make sense as a business opportunity, and that takes different criteria. 3. Have trends and timing in your favor. One of today's trends is for corporations having their employees work from home. It's only a short jump to a home business from there. Major events in society create trends. Some trends are: Technology Trends have a beginning and an end. Make sure your new business is at the forefront of a trend, not at the tail end of a trend. The timing of bringing your business to market inside a trend has direct effect on your success. *Business Maxim* Be loyal to trends, not professions or previous education. You may have to reinvent yourself entirely to move forward in a new business. Be willing to set aside the old ways for new ways. 4. Employ others so you get more done. Building wealth is nearly impossible when you are trading knowledge or time for money. Smart business owners duplicate their efforts by employing others. But having employees can be a headache. If you have one employee, you have one headache. If you have multiple employees, it can feel like you are running an adult daycare center. So it's better to have "agents" than have employees. "Agents" are people that represent your business and sell your product or service, but are not employees. But even having agents can have flaws: a) Agents may make good money but they don't have ownership. b) If you have agents, and they are talented, they might become your competition. Then you have competition that you trained! Bad idea! The best Ultra Light Startups business model is where you sell your product or service to a handful of customers, and then employ and train agents to do the same...giving them the same income and ownership opportunity as you have. We have an outstanding video presentation that explains these four criteria in more detail. To watch the video, go to: www.MasterpieceEnergy.com. Please look on the left of the screen and click on the graphic labeled "Ignite Opportunity." The video takes 17 minutes to view. Now that you've learned how to evaluate a business opportunity, allow me to introduce you to my business. Click below, please.
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